I believe that industry consultants should not only work for the advancement of their clients, but also for the advancement and enrichment of the industry. Here you can find a comprehensive list of articles, posts and projects on email marketing that I hope will assist you in your own marketing efforts that I authored or contributed to.
All the News Fit to Send is a blog on email marketing newsletters that I created to help other email marketers learn to use newsletters for lead generation, retention and other business goals. I also discuss search, social media and other digital media from an integrated marketing approach.
The Email Zoo is a blog that looks at creative aspects in email and shares best practices in email marketing.
Online Marketing Connect is a community “built by marketers for marketers,” covering many topics such as email marketing, search marketing, social media, and other digitally based marketing media.
Below is a list of blog posts, projects and other documents that contain mentions, contributions and fully authored pieces from my work with the Email Experience Council. It has been a privilege to serve my fellow marketers through the eec.
As the co-chair of the Email Measurement Accuracy roundtable since April 2008, I have had the pleasure to lead an exciting team of thought leaders on the SAME project. The SAME project is aimed at creating a set of industry standards and their adoption by ESPs.
Since joining the roundtable in 2006, I have had the opportunity to contribute too many projects with the other members of the List Growth & Engagement roundtable. The first project that the roundtable took on was “Determining the Value of an Email Address.” The sample lifetime-value calculator that I contributed to the project is still used on their tools page today. Here are some additional pieces by the List Growth & Engagement Roundtable to which I have contributed.
- The Value of an Email Address Survey Results
- List Growth Challenge: Lapsed Subscribers
- Overheard: Marketers Still Struggle With CAN-SPAM Compliance With 3rd Party List Rental
- List Growth Strategy Evaluation Tool & Benchmarking Guide
- Integrating Email Marketing & Social Strategies – What Do You Think?