My Philosophy

I am committed to integrity, measurability and craftsmanship. I believe that while the media may be new the traditional values such as working hard, taking pride in one’s work, taking the time to “do it right” to consistently produce a superior quality job and standing by the quality of my work are still the most important aspects of any project. I offer personalized, professional service that will meet and exceed your expectations. I invite you to contact me to discuss how I can make sure that 100% of your marketing budget is working for you.

About Me

Co-Chair of the Direct Marketing Association/Email Experience Council’s Measurement Accuracy Roundtable since 2008, and List Growth & Engagement Roundtable since 2006, Luke Glasner is a regular speaker at industry events and contributor to several industry publications.  An outspoken advocate for the email channel, Luke has played a lead role in creating the first industry standard for measuring email metrics and how the calculations behind those metrics are applied by Email Service Providers.  Luke has also played an active role in the email industry involved in projects that include determining the value of an email address, and the development of email lifetime value and list value calculators.

A veteran of the Publishing Industry, Luke has worked in publishing since 2001 in Business to Consumer, Business to Business and Scientific/Technical Publishing environments.  The driving force of the email channel at Rodman Publishing for five years, Luke developed and advanced over a dozen online publications that created a significant revenue stream and major profit center for the organization.  While at Rodman Publishing, Luke had the chance to work with many Fortune 500 companies and well-known brands such as BASF, B. Braun, Cognis, Croda, DSM, DuPont, Hewlett-Packard, and International Specialty Products.

Contact Glasner Consulting now for a free one-on-one consultation.