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Professional Digital Marketing Solutions

Digital Strategy and Analysis:

I can show you how to in utilize digital media such as email, search, online display advertising (banners, videos, etc.), and other mediums to produce higher returns through increased sales. Set up tracking systems to make sense of it all using online brand monitoring tools and web analytics reporting systems. Plus show you how to get various platforms to cross report so you can really understand what your customers are doing on your site and how they feel about your business. Armed with this knowledge I can then advise you on different ways to optimize your traffic for lead generation and sales, while building greater customer loyalty and advocacy.

Email Marketing Services:

Whether you would like to start a new program or increase the efficiency and profitability of your existing program I can help. I’ll review your program from top to bottom, inside and out to gather all your existing data as well as fill in any holes or benchmarks with current industry data, than identify areas of opportunity that align with your marketing goals. Based on your criteria and selection from the possible areas, I’ll focus on the top ones to meet individual marketing goals such as:

• Strategies to increase ROI, determine your customers’ lifetime value and measure the impact of email on your business.
• List Management: I can help you with list acquisition, hygiene and retention strategies to improve your deliverability, list size and quality, list growth rates, and subscriber engagement..
• Creative Review: Together we can review your email creative and then I will create a testing and optimization plan for your email program. Whether it be an ecommerce email, loyalty and retention efforts or a company newsletter, I can build you an email that get’s results.
• Integration Plans: assist you with integrating email with search and/or social media programs and tie it all back to an analytics platform.
• Email Service Provider Vendor Selection: I can guide you through the RFP process to find the right tools for your program.

Search Marketing Services:

Use a Google Adwords Professional to maximize your search budget dollars. I can assist you with account creation, account review or account stewardship for your Google Adwords as well as other assist your company with Google-based services and tools. I’ll develop a keyword list, review your existing keyword performance, produce creative for you and set up reporting to keep you up-to-date on KPIs. I can also assist you with utilizing other SEM platforms such as Yahoo! Microsoft Ad Center and Ask Sponsored Listings.

Contact Glasner Consulting now for a free one-on-one consultation.

Glasner.com has been owned and operated by Luke Glasner since 1996, celebrating 13 years online!